Publications

BE Healthy

Booth Newspapers wanted to introduce a new magazine that would motivate and empower Michigan women and their families to live healthier lives, and provide a new advertising revenue source. I developed an attractive brand and visual presentation that excited readers, and coupled that with an engaging content strategy that compelled the upscale target audience to read each issue cover to cover. I need to rework this to include that I was part of the 3 member ideation team for content strategy as well. content included healthcare, fitness, recipes and tips to being your best. Our editorial mix is designed to be informative, instructive and insightful. Every issue of BE Healthy will include a feature cover story with a local connection.